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Item Information   Holdings       More by this author     Mathews, Brian (Brian Scott)     Subjects     Academic libraries -- Marketing.     Academic libraries -- Public relations.     Libraries and students.     Advertising -- Libraries.     Browse Catalog     by author:      Mathews, Brian (Brian Scott)       by title:      Marketing today's ac...         MARC Display

Marketing today's academic library : a bold new approach to communicating with students / by Mathews, Brian (Brian Scott) Chicago: American Library Association, 2009. Subjects Academic libraries -- Marketing.   Academic libraries -- Public relations.   Libraries and students.   Advertising -- Libraries. Description:  xv, 171 p. : ill. ; 23 cm. Bibliography:  Includes bibliographical references and index. Contents:  Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. ISBN:  9780838909843 (alk. paper) 0838909841 (alk. paper) Control #:  ocn272665315   Copy/Holding information Location Collection Call No. Status   Brooklyn Campus Brooklyn Reference Desk Z716.3 .M344 2009 Checked In Add Copy to MyList C.W. Post Campus C.W. Post Main Circulation Z716.3 .M344 2009 Checked In Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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